Sector
- ISO 17100 certification · 2016
- 25+ years in language services
Marketing is rewritten for each market. We handle campaigns, brand content, social and corporate communications with translator-writers who work on the message and the emotion, keeping the brand's tone of voice consistent in every language.
- Scope
- Campaigns and advertising messages (transcreation)
- Brand books, style guides and corporate identity
- Websites, landing pages and e-shop content
- Credentials
- ISO 17100:2015 · ISO 18587:2017 · ISO 29993 · TÜV Hellas
- On every project
- Legally binding wording and disclaimers are never freely rendered.
- Every creative choice is delivered with a rationale, so you can weigh it.
- A confidentiality agreement before any engagement begins.
- Response
- An itemised quote within one working day, with a firm delivery date.
- ISO 17100 certification · 2016
- First in Greece
- Athens Chamber of Tradesmen · 2018 (on the Athens Chamber site, in Greek) (opens in a new tab)
- Entrepreneurship award
- Official supplier
- NATO
- years in language services
- 25+
- 271 client reviews
- 4.9/5 on Google
How we work
How a project runs, step by step.
In marketing you commission the same effect in another language. That is why the process starts from a brief.
- 01Brief before copy
Objective, audience, tone, and what must not change. Without those, adaptation becomes taste.
- 02Adaptation with alternatives
For headlines and straplines we deliver more than one option, each with a short rationale.
- 03Independent revision
A second professional checks consistency with the brief and with the rest of the material.
- 04Claims read back
Anything constituting a claim is returned to you with an explanation of what it now says in the target language.
Independent revision by a second professional is an ISO 17100 requirement.
Scope
What we take on
- Campaigns and advertising messages (transcreation)
- Brand books, style guides and corporate identity
- Websites, landing pages and e-shop content
- Social media content and newsletters
- Press releases and corporate communications
Capabilities
Why EL-Translations.
A slogan needs an effective rendering
It is judged by its effect on the audience. For creative content we work through transcreation: alternatives, the reasoning for each, chosen together with you.
Human judgement in creative content
AI produces text. It does not judge what will move, what will jar, and what will go viral for the wrong reason. In marketing, the translator makes that judgement.
Brand consistency in every market
A glossary and style guide per brand keep terminology, tone and personality unified, from online advertising to the press release.
Contents
Transcreation, when a faithful translation is not enough
A slogan, a headline, a campaign has no single "correct" translation; it is judged by whether the rendering is effective. A pun that works in English may mean nothing in Greek, or worse, mean something you did not intend. The goal is the same effect on the new audience.
That is why creative content is handled through transcreation: alternative proposals, the reasoning behind each, and the final choice made with you: keeping the brand's tone of voice consistent from online advertising through to the press release.
Human judgement in the message
Artificial intelligence produces text quickly, but it does not judge what will move someone, what will jar, and what will go viral for the wrong reason. The translator makes that judgement. Cultural sensitivity, humour, implication, the rhythm of a phrase: here a person is needed.
Our translator-writers work on the message and the emotion, with a glossary and style guide we build with you at the start of the engagement, so every market hears your brand speaking its own language.
Three questions before any project.
Ask us and any other agency.
- 01What do you need from me in a brief so you are not guessing the tone?
- 02Do you deliver alternatives for headlines, or a single version?
- 03How do you handle legal disclaimers inside advertising copy?
Infrastructure & Reliability
Three ISO standards, audited by TÜV Hellas.
Enterprise-grade translation needs know-how, infrastructure and accountability. We have already built them, so you do not have to.
Next milestones: ISO 9001 (quality) & ISO 27001 (information security), certification in progress.
- Certified processISO 17100:2015 · ISO 18587:2017 · ISO 29993 · TÜV Hellas
- AI infrastructure with certified human controlNeural machine translation + ISO 18587 post-editing
- Secure portals for clients and vendorsSeparate, access-controlled environments per project and per translator
- Per-client translation memories & term basesTerminology consistency and lower cost over time
- Confidentiality & data security by defaultNDA before every engagement, strict data handling at every level
- A dedicated project manager on every project140+ languages · 25+ years · since 2001
For procurement
The supplier file, ready.
What a supplier evaluation usually asks for, available from day one.
- ISO 17100:2015Translation services: translator qualifications, independent revision, a documented workflow. · TÜV Hellas · valid until 16 February 2028PDF
- ISO 18587:2017Machine translation post-editing, carried out under our certified process. · TÜV Hellas · valid until 11 February 2027PDF
- ISO 29993Design, development and delivery of the EL-Academy programmes. · TÜV Hellas · valid until 21 February 2027PDF
- Company detailsEL-Translations ΙΚΕ · VAT and commercial register numbersPage
- Confidentiality policyHow we handle data and filesPage
Frequently asked questions
Before the first project.
What is transcreation and when do I need it?
It is the creative rendering of a message in another language, for when what matters is the effect on the audience, not fidelity to the original. Campaigns, slogans and headlines need it almost always.
How do you protect our tone of voice?
With a style guide and brand glossary we build together at the start of the engagement, and which bind every subsequent deliverable.
Do you work with advertising agencies?
Yes. We act as the language partner for agencies on accounts with multilingual needs, with workflows and deadlines matched to their own production.
No-obligation quote
Let's talk about your project
Describe your project or send us your material. You will receive an itemised quote within one working day, with a firm delivery date.
We reply within one working day.
ISO 17100 · ISO 18587 · ISO 29993 · Since 2001 · 140+ working languages