Service
Transcreation is the creative adaptation of a message for another language and culture: slogans, campaigns and brand content are rewritten to achieve the same effect on a new audience. The work is done by people with experience in both cultures.
- Scope
- Slogans, taglines and product names
- Advertising campaigns and headlines
- Brand content and storytelling
- Credentials
- ISO 17100:2015 · ISO 18587:2017 · ISO 29993 · TÜV Hellas
- On every project
- NDA before every engagement.
- Binding quote and delivery date before work starts.
- A dedicated project manager on every project.
- Response
- An itemised quote within one working day, with a firm delivery date.
- ISO 17100 certification · 2016
- First in Greece
- Athens Chamber of Tradesmen · 2018 (on the Athens Chamber site, in Greek) (opens in a new tab)
- Entrepreneurship award
- Official supplier
- NATO
- years in language services
- 25+
- 271 client reviews
- 4.9/5 on Google
How we work
How a project runs, step by step.
In transcreation we do not start from the sentences of the original. We start from the effect you want to create:
- 01The brief
Goal, audience, tone, what the reader should feel. The original is a reference point.
- 02Creative rendering
Translator-creatives with experience in advertising copy work on alternative renderings, not one "correct answer".
- 03The reasoning for each route
Every alternative comes with its rationale: what you gain, what you risk, how it sounds to the target audience.
- 04Cultural check
We assess whether the message, name or concept works in the new market, or risks being misunderstood.
- 05The decision is yours, documented
You choose with the full picture, and behind the deliverable stands the revision process of EL-Translations.
Scope
Where it applies
- Slogans, taglines and product names
- Advertising campaigns and headlines
- Brand content and storytelling
- Cultural suitability checks before launch
Capabilities
Why EL-Translations.
Options, each with its rationale
You receive alternative renderings, the reasoning behind each, and what you gain or risk with every route. The final call is yours, and documented.
Why a person is needed
Machine output conveys information. Humour, allusion and emotion need someone who lives in both cultures.
Contents
Why it is not priced per word
A five-word slogan can take more work than a fifty-page manual, because the value lies in the versions that were tried and rejected until the right one stood. That is why transcreation is priced per project, from the brief: how many messages, how many markets, how many alternatives you need.
Your quote, within one working day, defines the deliverable clearly before the work starts: number of versions, reasoning, rounds of revision.
When you need it and when you do not
We will tell you plainly: if your text conveys information (specifications, terms, documentation), you do not need transcreation; you need good professional translation, which costs less. Transcreation pays where the text must persuade, move or be remembered: slogans, campaigns, names, brand storytelling.
Often a project needs both: the product page in translation, its tagline in transcreation. We guide you on the distinction, because there is no point paying for creative work on text that does not need it.
The test before launch
The cheapest moment to discover that your product name means something awkward in the target language is before it is printed on packaging. Cultural assessment of messages (names, slogans, concepts, visual references) is a stand-alone service: a quick opinion from people who live in both cultures, before the campaign budget is committed.
Infrastructure & Reliability
Three ISO standards, audited by TÜV Hellas.
Enterprise-grade translation needs know-how, infrastructure and accountability. We have already built them, so you do not have to.
Next milestones: ISO 9001 (quality) & ISO 27001 (information security), certification in progress.
- Certified processISO 17100:2015 · ISO 18587:2017 · ISO 29993 · TÜV Hellas
- AI infrastructure with certified human controlNeural machine translation + ISO 18587 post-editing
- Secure portals for clients and vendorsSeparate, access-controlled environments per project and per translator
- Per-client translation memories & term basesTerminology consistency and lower cost over time
- Confidentiality & data security by defaultNDA before every engagement, strict data handling at every level
- A dedicated project manager on every project140+ languages · 25+ years · since 2001
For procurement
The supplier file, ready.
What a supplier evaluation usually asks for, available from day one.
- ISO 17100:2015Translation services: translator qualifications, independent revision, a documented workflow. · TÜV Hellas · valid until 16 February 2028PDF
- ISO 18587:2017Machine translation post-editing, carried out under our certified process. · TÜV Hellas · valid until 11 February 2027PDF
- ISO 29993Design, development and delivery of the EL-Academy programmes. · TÜV Hellas · valid until 21 February 2027PDF
- Company detailsEL-Translations ΙΚΕ · VAT and commercial register numbersPage
- Confidentiality policyHow we handle data and filesPage
Frequently asked questions
Before the first project.
How does transcreation differ from marketing translation?
Translation stays faithful to the content; transcreation stays faithful to the effect. Campaigns, slogans and headlines almost always need the latter.
How is it priced?
Per project, based on the brief, not per word, because the value is not in the volume.
No-obligation quote
Let's talk about your project
Describe your project or send us your material. You will receive an itemised quote within one working day, with a firm delivery date.
We reply within one working day.
ISO 17100 · ISO 18587 · ISO 29993 · Since 2001 · 140+ working languages